Taiwan’s EVA Air unleashes Hello Kitty airplanes. Sit back, relax and enjoy the disturbingly adorable cuteness.
Forget the YouTube videos. If you want a real dose of cute cat, book a flight with Taiwan airline EVA Air.
The carrier has recently launched three Hello Kitty-themed aircraft [Chinese language], on which everything from the fuselage to the flight attendants to the food is kitted out in the kawaii cat brand’s images.
This isn’t the first time Taiwan’s second-largest carrier and Japan’s comic company, Sanrio, which owns the Hello Kitty brand, have collaborated.
The two companies launched the first generation of Hello Kitty jets in 2005. That Kitty fleet was disbanded in 2009, after its licensing agreement expired.
The new Taipei-based Hello Kitty jets — called Apple Jet, Global Jet and Magic Jet — will operate for at least a year on different routes originating from Taipei.
Magic Jet flies to Sapporo and Guam. Apple Jet flies to Seoul and Fukuoka. Global Jet serves Hong Kong and Tokyo.
The boarding gate in Taipei’s Taoyuan International Airport is pink and features a Hello Kitty playground.
On board, more than 100 in-flight items are specially designed with the Hello Kitty motif — including headrest covers, tissues, paper cups, utensils, milk bottles, snacks, soap dispensers, hand lotion, meals and ice cream.
Passengers can also purchase limited edition duty-free products, such as Hello Kitty-shaped pasta, from flight attendants wearing Hello Kitty aprons.
A dedicated website (in Chinese, Korean and Japanese only) features Kitty White — Hello Kitty’s “real” name — from which we learn that Hello Kitty weighs as much as three apples and is as tall as five apples.
Text and photos from http://www.cnngo.com/