Kuala Lumpur, Nov 11 – The dazzling celebrity Chef Wan and Apple Vacations signed a MoU at the Uzbekistan Embassy today, 11am 11th November.

2nd from right – Ambassador of Uzbekistan to Malaysia, HE Ravshan Usmanov.
from left – Uzbekistan Airways GM Sherzod Akmalov, Chef Wan and Lee-san.

Apple Vacations & Chef Wan
A Perfect Combination of Travel-Gourmet Explore Uzbekistan 2020

Kuala Lumpur, Nov 11 – The dazzling celebrity Chef Wan and Apple Vacations signed a MoU at the Uzbekistan Embassy today, 11am 11th November. Collaborating with Apple Vacations, Chef Wan will explore this mystical Central Asian country with foodie travellers!

Regardless of whether you are a foodie or not, Malaysian food ambassador and international celebrity chef – Dato Redzuawan bin Ismail or fondly known as Chef Wan is a certainly household name to us. Taking off on March 18, 2020 Chef Wan is set to lead a 10 days 7 nights culinary tour to this exotic place. Besides visiting the famous attractions, the group will get to savour the flavours of local cuisines which includes a Nowruz celebration (the local New Year celebration which means “new day” or “new light”), hands-on cooking class, Uzbek Ikat fashion show, exploring the ancient city of Bukhara and more.

Ambassador of Uzbekistan to Malaysia
HE Ravshan Usmanov

HE Ravshan Usmanov, Ambassador of Uzbekistan to Malaysia, said “This is a historic moment. Chef Wan is Malaysia’s celebrity chef and Apple Vacations is the travel agency that make dreams come true for travellers. With their collaboration, I believe that Chef Wan and the travellers will enjoy the most beautiful sceneries of Uzbekistan and the warm hospitality of the people.”

“Not only that, the moment when you savour the local Uzbek cuisine, its unique and charming flavours will render an unforgettable experience for you.”


In October this year, Apple Vacations Group Executive Chairman Dato’Sri Lee Ee Hoe, JP (Lee-san) led 26 travellers on a trip to Central Asia. He noted that the folk customs of Central Asia bear some similarities to us, we have much to learn from each other. According to Lee-san, “Despite knowing fully well that Bukhara is an important city in Uzbekistan and the Silk Road, we are still very curious about Central Asia. After our in-depth exploring, we are so impressed by the hospitality of the people, their culture, their history and particularly their cuisines.”

Lee-san added, “On top of all these diverse and fascinating tourism characteristics, with Chef Wan on board, we believe this will be one of the best Uzbek tour group.”

Chef Wan

Five years ago when Chef Wan wanted to embark on a 48-day Silk Road travel, he began to study into the countries involved. And he became so fascinated about the local culture. When the Ambassador of Uzbekistan mooted this project, Chef Wan was so delighted at this great idea. He will not stop at only leading a tour group. He plans to film some TV shows in Uzbekistan as well.

As a key opinion leader on the social medai, Chef Wan revealed that his fans are even more excited than he is about this trip. He received very enthusiastic response and enquiry on this trip. His friends have expressed their keen interest to join him on this tour. At this end, the chef joked that will he still need more publicity collaborations?

This collaboration was initiated by Malaysia Central Asia Business (MCAB), witnessed by Ambassador of Uzbekistan to Malaysia. Also present in the signing ceremony were officials from Uzbekistan Airways.

About Uzbekistan:
It is a Central Asian nation and former Soviet republic. It’s known for its mosques, mausoleums and other sites linked to the Silk Road, the ancient trade route between China and the Mediterranean. Samarkand, a major city on the route, contains a landmark of Islamic architecture: the Registan, a plaza bordered by 3 ornate, mosaic-covered madrasahs dating back to the 15th and 17th centuries.

Registan Square, the legend has it that the square was a place of public executions from the 15th to the early 20th centuries, and they strew it with sand to absorb the blood shed there. Therefore, the square was named Registan: reg (‘sand’) and
stan (‘place’) – ‘a sand place’. It was also a place where people, summoned with trumpets, gathered to listen to government decrees announced.

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