OUR STORY

The trajectory that made us the largest Brazilian cosmetics multinational began in 1969, with a small shop, born from two passions: cosmetics and relationships. From day one, we have built a business with the mission of providing harmonious relationships of the individual with oneself, with others and with nature.

In 2019 we celebrated our 50th anniversary with a very successful history. We started our international operations 38 years ago. First in South America, then France, and in the United States. Today, we deliver exclusive and sustainable innovation by combining the power of nature and state-of-the-art science, in more than 2,000 products and over 7,000 formulas, 490 stores (owned and franchised), products in 3,800 pharmacies and a market leading online platform.

We accelerate innovation and make it viable, confident that together we can make the world more beautiful.