LOQI is originated from a Latin word “LOCI", which means "place"; which has derive to the concept - Take your LOQI everywhere with you every day. The pronunciation of "QI" is the same as "QI" in Chinese, which means "spirit". LOQI combines Latin and Chinese etymologies, and subtly blends Eastern and Western cultures.

LOQI brand is the world's number one brand in the field of eco-friendly bags. In line with the spirit of environmental protection, fashion design concept, and a concept to permanently replace plastic bags, so that everyone's every day will be better. The design work is presided over by Europe and Australia experienced art masters; through the cooperation with artists from all over the world, they have accurately grasp the brand's style positioning, integrating practicality and fashion together delicately, continue to explore new products in the field of art and environmental protection.