The Star SOBA Award will inspire us to continue our best efforts in delivering a positive brand image and staying at the forefront of Malaysia’s travel industry. ~Dato’Sri Lee Ee Hoe, JP~
(From left) Apple Vacations & Conventions Sdn Bhd group managing director Datuk Sri Lee Ee Hoe, Star Publications (M) Bhd chairman Datuk Fu Ah Kiow and Minister in the Prime Minister’s Department Datuk Dr Wee Ka Siong.
Dato’Sri Lee Ee Hoe JP, Group managing director Apple Vacations & Conventions Sdn Bhd
Silver winner in Best Brand
How many entries did you submit and for which categories?
We only submitted one entry for Best Brand.
Q: How do you feel about winning this award?
It is a prestigious award and it comes with recognition. It is also works as an affirmation of the company’s achievements.
This award will inspire us to continue our best efforts in delivering a positive brand image and staying at the forefront of Malaysia’s travel industry.
Q: Is this your first attempt at SOBA or did you also enter last year?
This is the second year that we are participating.
Q: Share with us your thoughts on SOBA compared with other awards. Why did you take part in SOBA?
SOBA is rightly seen as the highest accolade in the corporate sector.
Q: Would you encourage others to take part in SOBA and why?
Yes, participating in this award encourages you to try harder and the achievement is worthwhile.
Q: What have you learned from participating in SOBA?
It is a testament of commitment to the growth and development of the company.
Q: If you have previously won a SOBA award, how has it changed you and your business?
In terms of branding, the SOBA award acts as a quality measurement for Apple Vacations.
Winning this award has made our brand widely recognised by customers and associates.