The once vibrant Malaysian tourism sector, which has been hit hard by the crippling effects of the Covid-19 pandemic, will need to prepare for one of its steepest recovery slopes in history.
From holidays on sunny beaches to walking amid ancient ruins and, its newest product, visiting ‘the last unchartered land on earth’ Antarctica, Apple Vacations has moved with the times in offering customers amazing travels. Innovation and customer service are pivotal to its success.
Travel mogul Datuk Seri Lee Ee Hoe already has many achievements under his belt. But, he insists that after 37 years, he still calls himself just a tourist guide. He shares with Sunday Star his plans to create bigger waves by listing Apple Vacations Group of Companies founded by him and an old schoolmate and other ambitious endeavours.